Dawn started in 1920 with a vision to provide bakers with high-quality, great-tasting ingredients. Today, we live up to that vision by inspiring bakery success every day. As a global leader, we continue to transform the industry and inspire our customers’ success by having the best people in the business, industry-leading products, and meaningful partnerships with our customers. We’ve grown a lot over the years but have stayed true to our values and our culture. It’s our commitment to Dawn, the baking industry, and to each other that makes all the difference — The Dawn Difference.

  • Circle of Excellence

    The Circle symbolizes our commitment to our people, products and customers.

    People: We recruit, develop, and celebrate diverse top talent, promoting expertise, collaboration, and a passion for bakery.​​​​​​

    ​​​​Products: Customer needs and consumer trends drive our product innovation, while never compromising quality, performance, and taste.

    Customers: We deliver complete bakery solutions, delighting customers with improved products, operations, technical knowledge, and relationships. 

Our Values

We are rooted in our Dawn values, which guide us in every interaction, every day

Relationships

Our success comes from nurturing LONG LASTING PARTNERSHIPS. We are committed to COLLABORATION and working with each other and our customers so that we all grow and improve. We listen, learn and approach each encounter as an opportunity to work together. Our partners feel VALUED AND HEARD.

Optimism

We believe in our people and in the power of POSITIVITY for a better tomorrow. In business, there will always be challenges, but if we choose to address each situation with grace and careful consideration, we are CONFIDENT that positive outcomes will be our result. At Dawn Foods, we have an innate desire to continue to better ourselves, to make the experience our partners have with us smarter, richer and more enjoyable. Our end goal is HAPPINESS – for us, our customers, and their consumers.

Integrity

Our word is OUR PROMISE and it’s been that way for more than 100 years. No matter how large we become, we are COMMITTED to being an organization of INTEGRITY and ACCOUNTABILITY for all we say and do. We know that lasting TRUST comes from being true to our words and our choices, and we are accountable to everyone we work with. Building trust with every opportunity.

Passion  

We are ENERGIZED by the creativity, INSPIRATION and DEDICATION we witness in our customers and in each other. We strive to infuse that passion into ALL THAT WE DO, from working as teams to give our customers our best, to partnering with our customers to help them move their businesses forward. It’s the spark that sets us apart.

Progress

We are proud of OUR ROOTS and will always remember our start as a small bakery business. It’s that humble beginning that helps the Dawn family connect to our customers and understand their goals, struggles and ambitions. And while we will always strive to INNOVATE AND GROW, we remember that our family roots drive our PROGRESS TOWARD A BRIGHT FUTURE. We started humbly; as bakers at sunrise.

  • Relationships

    Our success comes from nurturing LONG LASTING PARTNERSHIPS. We are committed to COLLABORATION and working with each other and our customers so that we all grow and improve. We listen, learn and approach each encounter as an opportunity to work together. Our partners feel VALUED AND HEARD.

  • Optimism

    We believe in our people and in the power of POSITIVITY for a better tomorrow. In business, there will always be challenges, but if we choose to address each situation with grace and careful consideration, we are CONFIDENT that positive outcomes will be our result. At Dawn Foods, we have an innate desire to continue to better ourselves, to make the experience our partners have with us smarter, richer and more enjoyable. Our end goal is HAPPINESS – for us, our customers, and their consumers.

  • Integrity

    Our word is OUR PROMISE and it’s been that way for more than 100 years. No matter how large we become, we are COMMITTED to being an organization of INTEGRITY and ACCOUNTABILITY for all we say and do. We know that lasting TRUST comes from being true to our words and our choices, and we are accountable to everyone we work with. Building trust with every opportunity.

  • Passion  

    We are ENERGIZED by the creativity, INSPIRATION and DEDICATION we witness in our customers and in each other. We strive to infuse that passion into ALL THAT WE DO, from working as teams to give our customers our best, to partnering with our customers to help them move their businesses forward. It’s the spark that sets us apart.

  • Progress

    We are proud of OUR ROOTS and will always remember our start as a small bakery business. It’s that humble beginning that helps the Dawn family connect to our customers and understand their goals, struggles and ambitions. And while we will always strive to INNOVATE AND GROW, we remember that our family roots drive our PROGRESS TOWARD A BRIGHT FUTURE. We started humbly; as bakers at sunrise.