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Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

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Job Purpose and Overview

As a Brand & Communication Lead at Dawn Foods, you will be responsible for developing and executing strategic communication plans that enhance our corporate brand, engage stakeholders, and drive key messaging. This role plays a key part in strengthening our brand positioning across the EU & AMEAP region, ensuring alignment with our global brand strategy.

You will manage internal and external communications, media relations, and content creation while managing and supporting the Digital Marketing Manager and Channel Marketing Manager. You will collaborate closely with local, regional, and global marketing teams to ensure clear, consistent, and impactful messaging.

This position is part of the Central Marketing Team and is based in our European Head Office in Amstelveen, reporting to the Vice President of Marketing and R&D for Europe & AMEAP.

What will you do as a Brand & Communication Lead at Dawn Foods?

• Develop and implement comprehensive communication strategies for the EU & AMEAP region that support business objectives, including communication plans for key initiatives, campaigns, and strategic business announcements.
• Manage and execute internal and external communications, ensuring consistency in messaging across all platforms and channels.
• Develop internal communication materials, such as newsletters, intranet content, townhalls, and key messages for leadership, while collaborating with the People team to effectively communicate company updates, policies, and culture initiatives.
• Create content strategies to support long-term brand objectives and develop marketing campaigns and storytelling initiatives in collaboration with the regional & local marketing teams.
• Organize and coordinate regional company events and exhibitions, working with cross-functional teams to maintain brand coherence.
• Manage media relations, including press releases, interviews, and media inquiries, while building strong relationships with journalists and industry influencers.
• Lead and mentor a team including the Digital Marketing Manager and Channel Marketing Manager, providing guidance on content creation and communication strategies.
• Measure and analyse communication effectiveness, adjusting strategies as needed to optimize impact.

What Does It Take to be a Brand & Communication Lead at Dawn Foods?

You are a strategic thinker with a passion for brand building and communication, thriving in a dynamic, fast-paced environment. You excel at crafting compelling messaging and managing communication initiatives across multiple channels.

Furthermore, you recognize yourself in the following profile:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 10+ years of experience in corporate brand management and communication, including significant experience in internal and corporate communication.
• Strong writing and verbal communication skills in English and preferably in Dutch, with the ability to craft impactful messaging.
• Strong project management skills and the ability to manage multiple priorities simultaneously.
• Proven experience in PR and media relations, with the ability to build and maintain key industry relationships.
• Digital marketing proficiency, including social media, content marketing, and website management.

If this sounds like the opportunity you’ve been looking for, please click "Apply now."

Why should you apply?

At Dawn, you’ll be part of an innovative company that values your unique contributions and supports your professional growth. We provide excellent development opportunities and a comprehensive benefits package, including:

• Competitive salary + bonus
• Pension Plan (2/3 of premium paid by Dawn)
• Lease car
• 25 days of annual leave, plus 1 day off to celebrate your birthday!
• Laptop and phone
• Bicycle scheme

You’ll also be able to enjoy such benefits as:

• Hybrid Working; the opportunity to split your week between the office and home
• Employee Assistance Program to support you and your family
• Access to over 10,000 courses on the Linkedin Learning platform
• Monthly wellness initiatives
• Volunteering program to engage with your local community
• Internal recognition platform

#LI-hybrid

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An Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.

Requisition ID: 36862