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Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

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Job Purpose and Overview

The Sales Director Poland plays a key leadership role within Dawn Foods, responsible for developing and executing a comprehensive sales strategy that will drive revenue growth, expand market share, and strengthen our relationships with customers throughout Poland. You will report to the General Manager Poland and operate in a dynamic environment, leading a team of 12 sales professionals and collaborating closely with production, logistics, and marketing to ensure seamless customer service and delivery. Our business is evolving rapidly, with notable shifts in market segments and high expectations for innovation and operational excellence. The main challenge for this role is to combine strategic vision with hands-on leadership—driving results in a competitive and fast-changing bakery and confectionery market, where deep local experience and strong networks are essential to succeed.

This role requires regular travel (approximately 40–50%) across Poland, including attendance at industry events, trade shows, and client meetings. You will also spend time in the Poznań office on a regular basis but are not required to be based there full-time.

What will you do as a Sales Director at Dawn Foods?

• Develop and implement a comprehensive sales strategy aligned with business objectives and market trends in Poland
• Lead, motivate, and manage the sales team (4 fte Key Account Managers, 4 fte Sales Representatives, 3.5 fte Sales Application Specialists) to achieve individual and team targets
• Identify new business opportunities and drive expansion into new markets and customer segments—including artisanal bakeries, retail chains, and the rapidly growing sport nutrition sector
• Build and maintain strong relationships with key clients, partners, and stakeholders, ensuring high customer satisfaction
• Monitor market trends, competitor activities, and customer needs to adjust strategies accordingly and stay ahead in a competitive marketplace
• Collaborate closely with production, marketing, and supply chain teams to ensure efficient operations and customer service
• Prepare and manage the sales budget, forecasts, and performance reports, ensuring alignment with Dawn’s business goals
• Represent Dawn Foods at industry events, trade shows, and important client meetings, being a visible ambassador of our brand

What does it take to be a Sales Director at Dawn Foods?

You are a hands-on, strategic leader who thrives in a fast-paced, competitive environment and inspires teams to deliver results. You combine deep market knowledge—especially in bakery and confectionery—with outstanding relationship-building skills and a drive for excellence.

Furthermore, you recognize yourself in the following profile:

• Bachelor’s degree in Business, Sales, Marketing, or a related field
• Minimum 8 years of experience in sales, including at least 3 years in a senior leadership role
• Proven track record of consistently achieving sales targets
• In depth knowledge of the food industry and especially the bakery/confectionery sector
• Strong leadership, negotiation, and communication skills
• Native Polish language skills and good command of English
• Excellent strategic thinking, hands-on problem-solving, and analytical capabilities

If this sounds like the opportunity that you have been looking for, please click "Apply now”.

Why should you apply?

At Dawn you’ll be part of an innovative company that recognizes and values your unique contributions and supports you in achieving your full potential. Our commitment to excellence extends to our employees, providing development opportunities to help you progress in your career. Our package includes:

• Competitive salary + sales incentive
• Life insurance
• Necessary tools for work such as a laptop, phone and company car

You’ll also be able to enjoy such benefits as:

• Employee Assistance Program to support you and your family
• Volunteering program; spend a day volunteering in your local community
• Internal Recognition platform
• Access to over 10,000 courses on the Linkedin Learning platform
• Monthly wellness initiatives

#LI-hybrid

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An Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.

Requisition ID: 37375